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We wanted to go for clean, soft colours that help emulate the atmosphere of massage therapy while maintaining a unisex feel to appeal to all possible clients.
Originally the company name was “What Knots?” but was later changed to "Lucy O’Keefe Massage Therapy" to give a more personal feel to the brand. By modifying the Lush Script font we were able to create a unique logotype
To encourage return custom the business cards have a stamp based loyalty scheme on the back, offering a half priced massage to the customers on the fifth visit.
One form of advertising was to create leaflets listing the different services provided while also offering a discount to anyone who brought the leaflet to the session, this helped with getting new clients to hold on to the marketing material, keeping the companies branding and details fresh in their mind.
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