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The main emphasis of the re-branding was to create something modern that could incorporate negative space and a minimal colour scheme to help strengthen the feel of the high end appearance the company was aiming to portray.
We were asked to create a new logo that would come across futuristic and abstract but that would still encompass and take inspiration from the other-worldly and celestial meaning behind the companies name.
New business card designs were part of the stationery set that we created for Zenith's updated branding, again using negative space and a minimal approach to help convey the high end look our clients were after.
A great way to help a company really boost its professional appearance especially with any re-branding is to have brand guidelines, once the initial designs and concepts had been refined and improved to what the client was after, we then created an in depth brand guideline booklet that they could use for any future marketing or promotional work. This helps maintain the design consistency with future projects and keeps the professional look they were keen to achieve.
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